Compte de Noël
Creation of a mobile application for Crédit Agricole.
I had the opportunity at BETC Digital to work on the creation of an application for our client, Crédit Agricole. In an era where the digitalization of services is slowing down customers to use their local branch, the objective of this application was to bring them directly to the branch via an application with an augmented reality.
Prototype of the application
Storyboard
The design of a storyboard is an essential step in the creation of a successful mobile application. A storyboard is a sequence of images that illustrates all the actions, scenarios and features that the user will encounter when using the application. It provides a clear and concise visualization of the entire user experience and is therefore an essential guide for designers, developers and testers.
1. Designing the brief
La première étape fut la conception du brief avec l'annonceur : le Crédit agricole.
3. Creation of the application
From the first storyboards to the final version developed externally by an agency specialising in augmented reality, my role was to monitor the project and present the milestones to the advertiser.
2. Propal of creation
Proposal for the creation of an augmented reality application to meet the needs of the brief.
4. Launching the application
The launch of the application is accompanied by a precise communication plan. From point-of-sale prints to digital communication, everything is done to encourage customers to use the application.
